Small Kids Ride On Train And Track , Toy Riding Train On Track For Preschool

What to do if invest in indoor children's play equipment and maximize profits

In today's social development, children's consumption has occupied a major part, and parents and friends are willing to spend money for their children, willing to pay for it. Therefore, the current indoor children's playground is no longer simply a dependency of a large commercial supermarket, but a consumer market that can be independent.

Investment needs to be optimistic about the market for indoor children's amusement equipment. To win, it depends on whether the children's playground is attractive enough and whether product characteristics and store management can meet the higher pursuit of consumer quality of young parents in the 80s. Investing in an indoor children's playground is a huge capital-consuming project. If you want to recover costs and profits in a short period of time, you need to think long-term.

So how to maximize the profit of opening a children's playground?

The first is passenger flow. Now shopping centers are one-stop shopping for eating, drinking, playing, fun, and shopping. Its functions are more comprehensive than supermarkets, and have become the first choice for mass leisure and entertainment. I compared the traffic flow of Wuhan ’s largest supermarkets and shopping malls. At the peak of the weekend, there is almost no difference between the two, and shopping malls are slightly better than supermarkets on weekdays. In addition, in terms of stay time, people usually stay in the supermarket for 1-2 hours, while staying in the shopping center for at least 2-3 hours, and more than one day, which gives them more opportunities to do business.

Second, consumption habits are determined. The supermarket feels like it is cheap, so you ca n’t open a store here, and the fees ca n’t be too high, up to 20 yuan per time, which makes it more difficult to make a profit. In addition, because parents buy a lot of items, they do n’t give children too much time to spend with children. Playing in the park, when combined, will cause the phenomenon of seeing only people and no money; in the shopping mall, it feels high-end, the price is slightly higher, and the sensitivity of the people is not high. Distressed, and parents have no hard need for shopping, and they are more free in time. They come to shopping malls for leisure and will be willing to let their children play. Not only can they see passenger flow but also financial flow.

Thirty-third is that rents are cheaper in shopping malls. Many people may think that rents in shopping malls are more expensive than supermarkets, but they are wrong. The rent in shopping malls is cheaper because all the outer areas of the supermarket are outsourced to the "second landlord". The second landlord makes a difference in the hands and the rent is naturally high. For shopping malls, first of all, apart from the store location, the rent in the outer location is relatively Cheap, secondly, shopping malls have management fees, that is, the larger the flow of people in the store, the higher the management fee, the lower the flow of people, and the lower the management fee. Third, the higher the floor, the cheaper the rent. These three points cause the mall's stores. Low rent.

Fourth, adults are free, and the income is higher.

Fifth, paste disinfection notices to drive the flow of people. Children's resistance is low, and parents are most concerned about the hygiene of play places.

Sixth, set up a "mother exchange area". Now it ’s a family of three to play. Generally children like to play with their father. It ’s a pain to have moms wait outside the entertainment area, so I ’ve set up a “Mom Exchange Zone” for moms who are waiting. In addition, there will also be a message board to extract the good parenting experience I have seen from the media for moms to watch.

The seventh is to develop picture book customization business. Picture book is a new kind of children's book.