3-14 Years Kids Outdoor Playground Equipment Anti Static Pirate Style TQ-HD105

Pirate style galvanized steel pipe outdoor playground equipment with little colors for sale TQ-HD105

The marketing of children's playgrounds has certain special characteristics, mainly in the decision-making power of children's consumption. Parents, playgrounds not only have to win the children's love, but also get the parents' approval, at least not to make parents resent. Secondly, the amusement project has a certain timeliness. After a certain period of time, the child's freshness will be reduced. Once again, the target customer of the children's playground is a child. Safety and environmental protection are issues that have to be considered. Combine the above characteristics, plus us
For the survey of urban children's playgrounds, the following marketing plans are proposed.
First, the name
Give the playground a suitable name. Just as a person must have a name, the playground also needs a name that is close to the target customer's mind and easy to remember. You can give a name to your target customer (under 6 years old or 6-10 years old, etc.), such as music dolls, Pleasant goat children. Paradise and so on.
Second, promotion
Promotions can gather popularity and bring a steady source of income to the playground. At the beginning of the opening, you can set a certain "free zone". After the children have finished playing in the free zone, they will have an interest, and then promote the consumption of other facilities. You can also give the customer a coupon of 1 yuan or 2 yuan to guide them. Come to spend next time. At the same time, you can take a package (bundle some rides, such as 110 yuan can play three rides, etc.), monthly tickets and other preferential methods for promotion, you can also set group discounts for some facilities, such as trampoline, if single 10 yuan, you can take two people for 16 yuan, three people for 20 yuan for promotion, and slogan "Take your partner, let's play together."
Third, management
The management of the children's playground is also very important, to ensure the safety of the playground, so that parents can rest assured that the children will consume. You can hire someone with a preschool experience to work as a staff member, so that you can create a good atmosphere for play, or interact with your child to make your child fall in love with your playground. In addition, parents and children will be thirsty during play. They can set up a rest area, provide drinks and snacks, and sell children's toys, which can promote consumption and create greater profits.
Fourth, publicity
Propaganda is indispensable in the marketing of children's playgrounds, but large-scale advertisements may not be realistic, and the distribution of flyers along the street seems to be unconventional and not effective. I think balloon propaganda is a good way. Once children like balloons, the cost is low and easy to operate. The name and address of the playground are printed on the balloons and sent to children in the bustling area of ​​the business. . In addition, you should set up eye-catching signs in the underground shopping malls to guide customers to the playground.
Five, equipment
The rides have a certain timeliness, usually about half a year. After this period, the children will lose their sense of freshness to the facility. Therefore, the facilities should be updated regularly, and the facilities can be rolled up in the form of renting machines. To enhance the appeal to customers.
Sixth, activities
We remind you that after the playground has been opened for a period of time, it is necessary to stimulate the enthusiasm of children and parents through certain activities. You can hold some puzzles or parent-child activities on weekends or festivals such as “1 June”. The concept of playing is to play, to eliminate the parents' resentment, and to enhance the emotions of parents and children, making the playground a place for parents to enjoy family fun.