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New amusement equipment enhances children's playground attraction

How to enhance the attractiveness of new amusement equipment is a topic of concern to all those who invest in and operate children's playgrounds. The attractiveness of the new amusement equipment is directly related to the passenger flow of the children's playground, and ultimately to the profitability of our children's playground. Investment managers know that under the current investment management model, the passenger flow of the playground will fall faster in the first two years, which is also a major problem in investing in new amusement equipment. Some playgrounds maintain or increase the attraction of the park by adding new amusement equipment every two or two or three years. The sustainability of this model is not ideal, because the investment will increase the pressure on investment. Large, but also subject to factors such as playground land, but it is not completely unreasonable, specifically can be improved from the following aspects!

1. Theme promotion: If you write a theme story, publish it on the official website, newspapers and magazines, and various media outlets, and fully publicize that the children's playground is a dream world with stories and exotic styles.

2. Improvement of spatial structure: According to the experience of the authoritative children's playground planning and design unit, the average playing area of ​​foreign children's playground visitors is 14 square meters per person, and this data is 4-6 square meters in Asia, so children are planned. When the playground area is concerned, the instantaneous capacity should be considered according to the needs of the market. The suitable construction area, the required equipment capacity, and the storage room and commercial layout area should be reversed to avoid neglecting the blind expansion of the market. Thirdly, for a comprehensive children's playground project, it must be considered in combination with process design, architecture, landscape, water supply and drainage, HVAC, machinery and electrical.


3. Project promotion: For some amusement projects in the park (such as those that are not popular), you can consider using rewards to stimulate demand, thus balancing the problem of too many queues of popular items. A small souvenir with themed features can be distributed once. In order to promote the revisiting of tourists, in some projects, the commemorative items with thematic features will be distributed to the participating tourists, and a certain number of items can be exchanged for the coupons of the catering or goods in the garden.



4, the way to improve the recreation: such as the creation of night boutique projects.

◎Night landscaping The creation of nighttime landscapes is the basis of the night travel experience. It is necessary to take people's needs as the starting point, highlight the landscape art, pay attention to safety and practicability, and reflect green energy conservation;


◎ Folk activities One important factor that attracts tourists to stay is based on the interpretation of human resources, emphasizing the participation and interactivity of tourists;



◎ Shangjie Night Market One of the important cuts of economic consumption in the night, the leisure plaza is a popular gathering of nuclear, forming a multi-block multi-format consumption gathering structure;



◎ Tourism Performing Arts One of the most prominent forms of development in night tourism projects can be developed using a variety of modes such as water parks, real scenes, theaters, and integration.



5. Traffic Improvement: From the design of the parking lot to the design of the children's playground, fully consider the integrity of the visitor experience. The convenience of the parking lot design will give visitors a good mood to enter the park. In addition, the convenience of visitors who enter the park through public transportation is also an important factor in determining the satisfaction of tourists.



6. Landscape Enhancement: Focus on harmonious coordination with the environment of new amusement equipment (including human environment and ecological environment). Reflecting its own unique insights, it blends into the architectural landscape elements, and reflects the theme and style in the details through the elegant and comfortable environment art packaging.


7. Management improvement: including product management, employee management, etc.


8. Service promotion: As a tourist, the first consumption after entering the park is functional consumption. Tourists are thirsty to drink and hungry to eat. It is required that the quality of our business layout and products meet the corresponding needs; the second is spiritual consumption, such as organizing and organizing various activities, and the promotion of services will come from here.



7 key points to build a strong brand in the children's playground area:

1. Analyze the market, frame the area - seek truth from facts, not too high;

2. Put the pulse itself, the competitive position - the gaps and gaps in the market;

3. Targeting the customer base and grasping the demand - the customer group also needs to have a choice;

4. Festival planning - earning the market and raising the reputation;

5. Secondary consumption, forming characteristics;

6. Channel strategy, step by step;


7. Brand communication, both effectiveness and creativity.

In short, in order to maintain the attractiveness of children's playgrounds, four points must be done: the first is that the products and the market are to be aligned. If any product is not in line with the market, it will not be attractive. There are differences in theme parks and children's playgrounds in different parts of the country; the second is safety management; the third is to meet the basic needs of tourists, to allow tourists to play enough and to have fun; the fourth is to exceed the psychological expectations of tourists. . We need to create an atmosphere in the experience, in addition to meeting the needs of tourists for new amusement equipment entertainment, but also to meet their spiritual needs.